Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Gatorade adds caffeine to its lineup with energy drink Fast Twitch

Fast Twitch, from the makers of Gatorade Source: PepsiCo Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. It represents yet another example of beverage companies blurring the lines between drink categories, seeking to leverage existing brand loyalty while entering fast-growing categories. Gatorade’s parent company, PepsiCo, has already expanded Mountain …

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